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Blogging to Build Your Brand
Blogging is arguably one of the greatest social marketing methods to surface today. Corporate America has certainly recognized its power and is on the forefront of using this communication tool to gain momentum for new products or consumer lines of business. A recent article in Investor's Business Daily discusses the elements of blogging for business, and how useful a tool and it can be in the development of a brand or product.
Similarly, blogs can be helpful for individuals looking for a job because they aid in the creation and promotion of the brand most important to you - you! Employers are googling candidates more and more in the recruiting and hiring process so the more you promote your "brand," the more visible you will be to prospective companies. Starting your own blog is relatively easy and painless - in fact, blogs can be set up in less than an hour! Once you are a working member of the blogsphere, you can begin to market yourself as an employee. Personal blogs can illustrate your knowledge and expertise within a certain field. And don't forget about the all-important networking benefit.
Similar to popular networking sites like Linked-In, blogs allow you to build your network, communicate with potential employers, and reconnect with previous colleagues. The more you connect with others, the more likely one of them may point you in the right direction to finding a new employer.
I am curious to know how many Big Times readers have their own blog. What has been your experience, good and bad, with entering the blogsphere? Has anyone found a job through your own blog, or through blogging on other career or individuals' blogs?
Posted by Brent Short on March 28, 2007 at 10:59 AM
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Comments
I think so far, blogs haven't really caught on yet in the self-marketing job search arena. Unless of course you are trying to become a pop-star and get your music out and heard. :)
I mean, I have a blog, but it is for sheer fun. Not that I would be offended if anyone I worked with saw it - I may still run for President one day... so I know how to keep it on the right side. Most would probably just laugh (at least I hope so) at the jokes or funny wit I used, but I doubt any job offers would come flying in.
It will be intresting to see how blogging does change the employment world out there. I think you bring up a great point though about how employers are googling candidates names. It's important that what you do have out in the world wide web with your name on it, isn't something you would be embarassed of. Hence why I still may have a chance at that Presidency...
Posted by Christina on April 9, 2007 10:58 PM