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How Do I Make My Cover Letter E-Friendly?

Q:   Dear Seymour, I am currently searching for a job and I'm finding a lot of employers ask for resumes to be sent via email. I'm confused about whether I need to include a cover letter, and if so, how do I make it e-friendly?

- Submitted by Hilde Thomas, Breckinridge, COprofessr.jpg

A: Dear Hilde,

It is becoming increasingly more prevalent for resumes to be sent via email to potential employers. Email boosts the efficiency of the traditionally time-consuming job search process, but it also presents new challenges. Though there are some differences sending resumes via email rather than through the mail, don't think you can get away without including a cover letter. Here are some tips for making your cover letter ready to send at the click of a mouse:

- Maximize your subject line. Don't ever leave the subject line of your email blank or waste it by just inserting the job number. Use it to entice the employer into your cover letter. For example: "high-tech product-marketing executive for director of marketing."

- Short and sweet. Online cover letters don't need to be as lengthy as traditional cover letters, but their basic elements should remain the same. Keep it to two concise paragraphs or under 150 words. Hook your employer in the first paragraph. It should not be any longer than one screen in length. However, use standard cover letter protocol - salutation, standard closing, blank lines between paragraphs, etc.

- Use keywords. Include keywords pertinent to the position because your cover letter may be filed into a database. Using critical keywords will enhance the likelihood that your cover letter and resume will be retrieved in a future search.

- Insert rather than attach. Paste your cover letter in the body of the email. You can always make the notation "hard copy to follow."

- Remove formatting. Use plain text - black font, normal size and typeface (i.e. 10 point, Arial or Times Roman) on a white background. Practice sending it via email to yourself and a friend who uses a different Internet service provider to ensure the letter is clean and professional-looking.

- Always proofread. Never hit "send" without thoroughly spell checking and proofreading your email cover letter. Surveys show that just one typo is enough for hiring managers to eliminate a candidate for consideration. Let another set of eyes read your letter to recheck for content and style. Make sure that what you send by email is something you'd want printed out and shown to a prospective employer.

No matter how your cover letter is sent, it should be clear, concise and professional looking. Use email as a tool to your advantage - employers often prefer it, it's faster, and demonstrates your technology skills.

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Comments

Different occupations require very different proportions between the fixed sufficiently intelligible, is not altogether so natural and obvious.

Posted by Anna on March 27, 2008 12:00 AM

I would recommend using the font, Verdana, which was designed for readability on the web. Your don't want your emails format to distract the reader's attention from your perfect fit for the posting. This font is also a standard for many email programs and web sites.

Posted by Carol on April 4, 2008 11:18 AM

Attn.Spherion My name is christoper williams an I have had a contract with spherin 4 years now. the last location I previously worked for was in Marrow Ga. I worked when ever they had work. My line of work is light Industrial. I am a very resposible worker on time. take agressave attitude. to get task done. some time in many was im be ahead of other coworkers. an what I really me by that is that.is that employers do not have to ask me to do task. to much because. when their is nothing to do I makeup things to do. some employers rilly are more nogosable with emploeyes who most empressave. oppose to those who are not. Sicerly christopher williams

Posted by Christopher Williams on April 14, 2008 3:03 PM

I have just procured sample cover letters for fax and e-mail submission with accompanying resumes from my college career-services center. They are well-written and full of detail, but way too wordy for e-mail format and e-culture (i.e., no recipient will have the patience or take the time to read more than one moderately long, or two brief paragraphs). I agree that an e-mail accompanying an attached resume should have amicable salutations and closings, and concise, relevant details about the applicant's qualifications and reasons for desiring the job. It would be counterproductive to make the e-mail as long as one would a printed, snail-mailed letter. Eyes become very weary watching a computer screen. If the e-mails are not going to be printed out and read on paper (and who will take the time and trouble to do that, today, in the face of so many responses?), I suggest that correspondents take the painstaking effort to put as much info into as few words as possible. That calls for not merely a new format for e-mail cover letters, but an entirely new paradigm. We can begin to model after advertisements (but with proper grammar and spelling kept intact) and put the most "sell" into the fewest seconds' worth of eye focus.

An outline or template might be the best way to approach writing the e-mail cover letter; perhaps even a small self-quiz or questionnaire. Write down the three to five essential questions an interviewer would ask you about why you want that job, and what makes you suited for it. Put your answers directly beneath those questions, and you'll most likely have your cover e-mail as an end product. All you'd have to add is a congenial opening (very short) to the beginning, and then decide how you'll sign off. Will you follow up with the employers, or wait to hear from them, and should you mention your intent to follow up in your closing? The key is in keeping it all brief, interest-sustaining, and professional.

Posted by Penniellen on September 16, 2008 11:45 PM

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