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For many employees, the title they receive means more than the salary they make. It is a sign of stature and significance within an organization. Some employees will even accept a title change or "increase" if salary bumps are not feasible.
Some may ask why a title is that important, but I can tell from experience, for some employees a title can be the difference between feeling stuck in the same old job, and infusing a little enthusiasm into the mundane.
Even something as simple as a "dressed up" title can motivate employees to feel better about their current job responsibilities. Although "executive office manager" is still the same job as "receptionist", it can be a morale boost to that employee.
However, some titles today are silly and can be down right confusing. "Chief Education Officer" is still probably in charge of employee training and development, and one article even mentions a "vice president of cool"...whatever that is.
The key is to not be over the top when assigning new titles. Yes, they can bring a sense of pride and stature, but be careful not to make a mockery of the job, or the person, attached to them.
Posted by Don Boone on February 10, 2009 at 9:58 AM
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